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Friday, 20 March 2009

iWish Wednesdays: 18.03.09 - Lomo Life

I had a brain-fart on Wednesday and totally forgot to do this post! How could I forget the chance for self-indulgent materialism??? Has been a crazy week gone past - had quite a few design jobs and other odd jobs to keep me occupied. I'm also working on a top-secret collaboration with 10 other amazing artists over at RedBubble entitled The Game of Kings. Suffice to say I haven't been able to go anywhere near my drawing board to finish designing my first tee collection and it's driving me nuts...But onto a bit of consumerism!


I've been meaning to look into lomography for some time now. I had it in my head that they were expensive and exclusive to indie arty types. But a random post somewhere on the internet enlightened me otherwise and I went on a search. And I think I have found a solution to my Polaroid woes (although news is all may not be lost in the world of instant photos).


A camera originally designed by Russian Professor Radionov for use during the cold war, Lomo's purpose was for spy games and international espionage. However, the camera failed its inventors intentions, when it was deemed not precise enough, light enough or small enough for Russian secret agents to carry on assignment (even though the camera is not much larger than a cigarette packet). In spite of its failings, the Lomo LCA still remained technically astonishing, being the only camera in the world with a 32mm wide angled lens, capable of capturing shots in all conditions and from any perspective.


"New Generation Lomography" was born when two esoteric Austrian art students, Wolfgang Stranzinger and Matthias Fiegl, stumbled across a second-hand Lomo in a Prague junk shop. Capitalising on the camera's origins, the pair took shots in true spy style; shooting from the hip, in haphazard directions, to capture their surroundings in a manner that rebelled against the logic of traditional camera composition.


The inspired technology of the seemingly humble camera captured moody shots, which boasted obscure light effects against vibrant colour and movement.
The pair was hooked immediately and started spreading the word.


The pursuit of an artistic endeavour for the masses that revolved around capturing your environment in the here and now took off. Soon students from all over Vienna were becoming obsessed with the spy style that is Lomography. Lomos began appearing as installations at raves, becoming a colourful and crazy way for youth culture to define themselves and their surroundings. And so, the Lomographic revolution began.



The Lomographic Lifestyle (unlike other 'high brow' artistic revolutions) is for everyone, regardless of your skills or experience with a camera (or any other artistic pursuit for that matter). Lomography wakes a thirst for adventure, with the promise of an entirely new perspective. The espionage quality of the shots creates pictures, which are at the same time out-of-focus and sharp, light and dark, enigmatic and mesmerising. Now much more than a camera, LOMOGRAPHY is a dynamic international organisation revolutionising the way people see, and record, the world around them.


Lomographic Embassies are now set up all over the world and are the only places where people can buy the cameras. The Australian Lomographic Embassy plays host to gatherings of lomographers and keeps members informed about exhibitions, competitions and other Lomo-instigated activities.

- www.lomography.com.au

And of course, a little collection I've put together over at Polyvore:

Lomo Life
Lomo Life - by Jordan Clarke on Polyvore.com

J xx

1 comments:

Daydream Lily said...

I have that white diana :) Im yet to use it though...im scared my pics will come out crap